Leverage Social Media to Engage, Delight and Convert

Guess where people are these days? On the internet, using a desktop or cellphone to connect across the globe. Perhaps at this precise time you are at your office checking some articles from Facebook or at home making comments on your customers’ pictures on Instagram. Whether you want to engage your fans, or to increase a business presence, social media is the perfect place to showcase products and services, to build relationships, to explore beyond your local sphere, or simply to keep growing.

Of course, it’s easier said than done. It is critical to have some networking strategies set in place and a creative vision to engage your target audience effectively. Our virtual assistants (VAs) are experts on the creation of campaigns and media assets, and have a knack for engaging narrative and stories. In this edition of our blog, we’ll discuss some media-related tasks and recommendations on effective digital marketing practices collected across our team of virtual heroes.

We are learning for our clients all the time. Here’s a quick and simple checklist to get started with a virtual assistant.

FACEBOOK CAMPAIGNS

Facebook has become a first port of call for businesses and ecosystems to engage their diverse residents and communities; however, the time it takes to post messages, search for resources, and engage with people can be time consuming, almost downright endless. A virtual assistant can assist with the necessary but tedious tasks; from giving likes and making comments to creating and keeping a complete database of the people who want to become members of your groups. They can also help with the editing of videos and photos to create meaningful posts, advertising products and services, and posting articles and resources to engage and delight the community towards meaningful goals and objectives.

ENGAGING IN INSTAGRAM

Having a presence in social media platforms like Instagram is a great opportunity for anyone to boost their brand visibility. A virtual assistant can create strategic campaigns to reach and learn at scale. To accomplish this task, a VA usually follows a customized process: they discuss your target audience (e.g., athletes, teenagers, adults, etc.), set up particular accounts to follow, create schedules with ideal times to engage followers, draft comments for posts, and create a whole plan with you to engage current followers and attract new ones.

MEDIA ASSETS

Current marketing trends highlight the importance of social media as a catapult to reach and engage audiences. A virtual assistant can bring an additional lens to the creative process, to churn out compelling content and media assets to increase brand presence. To accomplish this the VA can help define your target audience, determine your Customer Value Journey to identify how and when to engage with leads, and schedule postings and social media ads via a content calendar to drive outcomes. From video marketing strategy, infographics, and advertising materials, virtual assistants can leverage the power of the internet to move your needle forward.

In the end, no matter what your purposes for using social media are, these are just some of the insights gleamed across our virtual heroes. Some questions you should be asking yourself before engaging in any network or campaign: Who are you trying to reach? What are your goals? And What information do you want to convey? And the most important: don’t jump into social media networking alone.

Grow and accelerate your team with our VAs to fully engage with your target audience and drive positive outcomes. They will work collaboratively with you or your team to realize goals be the right kind of busy.

OLD

There is one thing that anyone anywhere in the world is doing now- using a cellphone to connect on different social media platforms. Perhaps at this precise time you are at your office checking some articles from Facebook or at home making comments on your customers’ pictures on Instagram. Whether you are engaging for professional purposes or to increase your business presence, social media is the perfect place to showcase your products and services, to maintain relations, to interact with the local and global community, and to keep growing.

That being said, it is critical to have some networking strategies set in place and a creative vision to approach your target audience. Our virtual assistants (VAs) are experts on the creation of campaigns and media assets, and have a knack for innovation. In this edition of our blog, we’ll discuss some media related tasks and recommendations on effective marketing practices given by our team of virtual heroes.